The original design had a big hole in the wall with a fire burning inside to make the building appear on fire, but the message was changed to help incorporate a better relationship to education. The brain was incorporated to generate visual support to the message and fire was also incorporated to the text to create the same illusion as the hole with the fire in it. The illusion’s effectiveness is weaker than the original design, but the message is stronger than the one we had before, so the compromise was worth it.